At loyalsea, our mission is to change the perception of surfing in the media landscape towards diversity - with a focus on women. Loyalsea develops stories and uncovers personalities and locations that support this goal and offers the concepts to brands for partnerships.
We inspire humans to build a community of and for human growth, driven by our core values benevolence, empowerment and hilarity - while focusing on real, empowering narratives. Always personal. Never random.
We produce unique, powerful, high quality stories with integrated community engagement. For every story, we produce images and moving images that help us spread the word. In order to connect the stories and link the different tribes to each other, we include repetitive elements throughout the overall narrative at loyalsea - while the stories also need to work in and off themselves.
Subcultures, action sports, upcoming hotspots – we are part of and connected to local tribes of global developments. We work with people and in places that are the coming rage. Furthermore we focus on representation of POC´s, older people and women in action sports.
We show role models that empower through relatability. Tell the stories of inspiring lives that seem just within dreaming range of the average human. Showing real faces, bodies and lives for deep engagement.
We work in very small, multi-talented teams to handle productions without friction loss. We bundle productions into shooting trips to optimize travel, locations, weather, wind or whatever else we can play with on the ground.